Google Trends
With Google Trends you can compare upto five topics and see how often they have been searched for, on google over time. Here is a comparison of searches for the Yankees and the Red Sox.

Google Trends also displays how frequently your topics have appeared in Google News stories, and which geographic regions have searched for them most often.

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Google is testing a new search feature within its search results. It’s an expandable content that can display more information about a site including an image and a short text based on the content of the site, Related links, and “Inside this site” links. There is also a search “Search this site” feature. The feature is apparently in testing phase as it appears only randomly.

Via (http://www.yellowpipe.com)

You may not know it, but every time you search on Google, the company makes 12 cents in revenue.

That may not sound like much but it all adds up when you realise that Americans alone did more than 2.7 billion searches via Google in January 2006, according to figures gathered by Nielsen/NetRatings. The analyst firm estimates that 48% of the 5.7 billion searches carried out by Americans in January were done via Google. It also said that 39% more searches were done in January 2006 than in the same month in 2005. But, said the firm, this was not because search engines were doing a bad job.

BBC News